In 2015, ATG made its first European acquisition by becoming the majority shareholder of BB Group, one of the leading producers and promoters of premium live entertainment in Europe. With an 80 person strong team and over 20 years of experience, BB Group present over 3,000 performances a year across Europe and the rest of the world including in Germany, Holland, Switzerland and Asia-Pacific.

BB Group is committed to producing a high quality, ambitious mix of genres including theatre, dance and concert productions. Past productions include West Side Story, We Will Rock You, The Rocky Horror Show, Cats, Alvin Ailey American Dance Theater and Ballet Revolución. Its co-productions include The Lion King, We Will Rock You and The Bodyguard.

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