We lead the world in

theatre ticketing.

A great live entertainment experience starts with a great ticketing experience. Every year, 11 million people use ATGtickets.com to book their seat for a play, musical, comedy show, attraction or exhibition.

Our ticketing operation is organised around three brands, each with a distinct offer.


ATGtickets.com is our in-house ticketing service.  Launched in 2008, it now attracts over 40 million unique visitors a year. It is a pioneer in revenue management, analysis and reporting technologies.

To further increase our reach, we work with a wide range of partners and affiliates including Radio Times, WhatsOnStage, Saga, ENTS24 and City A.M.

The ATG TheatreCard membership programme offers our frequent customers a wide range of benefits.

Visit ATGtickets.com

Group Line

Group Line joined the ATG family in 2013.

With 25 years’ experience, Group Line offers competitive, exclusive group rates to the best West End shows and other London attractions, together with meal packages. It created ‘Book Now, Pay Later’, a service that allows customers to hold tickets without commitment until final numbers are known.

In 2019, Group Line was voted Best Ticketing Agency at both the Group Travel Organiser Awards and the Group Leisure Awards.

Visit Group Line


LOVEtheatre.com also joined ATG in 2013.

Famed for customer service, its team of expert theatre lovers have been advising people on what shows to see, when to see them and which seats to pick since 1991.

An official agent, LOVEtheatre.com carries exclusive ticket allocations for every major London theatre. It offers convenient access to the best shows, events and attractions at highly competitive prices.

Visit LOVEtheatre

Third party ticketing

The largest theatre, arts and entertainment ticketing operation in the UK, ATG Tickets provides a bespoke service to a range of 3rd party clients. Our unique database of regular theatre-goers helps maximise sales for any production. Previous clients include The Royal Horticultural Society, Manchester International Festival, Kings Cross Theatre and The Old Vic.

We offer marketing support, counter sales, secure telephone and online sales, groups and travel trade services, and ticket fulfilment services.

For more information, please call 020 7091 8700.

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